Who I am

Abhi Hebbar

I make things. Products, companies, tools, songs, stories.

I'm drawn to the beginning of things — when the problem is still fuzzy and the solution doesn't exist yet. That's where I do my best thinking. I'm a builder by instinct, a numbers person by necessity, and curious about almost everything by default.

I move between technology, business, and creative work without a clean boundary between them. Films, history, philosophy, music — these aren't hobbies I do after work. They're how I think.

Work

I'm CTO at Lets Flo, a SaaS platform for enterprise fashion and retail. I lead the technology function — architecture, product, engineering — and also take care of the financial side of the business.

I like building systems that make complex operations feel simple. Internal tools, AI pipelines, workflow engines, APIs. The kind of software that quietly does a lot.

Blog

Occasional writing on technology, business, and things I find interesting.

How I set up a private corner of the internet for my AI

Nginx + mTLS on a $5 Lightsail instance. What I did, why, and the prompts I used.

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The AI isn't the problem. The files are.

I installed OpenClaw twice and gave up. Third time, I started with the information system first.

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RFID isn't for retail checkout. It's for the studio.

The underrated use case in fashion e-commerce.

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Guitar

A small personal corner of this site.

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